Case studies Tymbark

Objective

Promotion

To promote the new line of Tymbark Just Plants plant-based beverages and distinguish the product in a competitive market.

Target Audience

To reach a broad audience by engaging influencers from various categories.

Needs

To showcase the product's unique selling points tailored to specific consumer groups and emphasize that the product was created to meet their diverse needs.

Channels: Instagram, TikTok, YouTube

Implementation

Kampanię podzieliliśmy na dwa flighty:

I (Instagram, TikTok, YouTube) Utilized Instagram, TikTok, and YouTube to introduce the new product and its benefits to the audience. The focus was on generating reach and demonstrating how the beverage could be used in the kitchen by creating a recipe base with influencers.

II (Instagram, TikTok) Continued on Instagram and TikTok, supporting recipe creation with PR packages containing the products. An Instagram contest combined creative recipes with product promotion. We engaged 30 influencers from parenting, lifestyle, dietetics, and healthy living categories, who collectively published:

Zaangażowaliśmy 30 influencerów z kategorii parenting, lifestyle, dietetyka i zdrowy styl życia, którzy opublikowali łącznie:

15  reels

15  TikToks

15  InstaStories

2  YT Shorts

Additionally, we obtained 3 extra TikToks and Reels, and approximately 15 more Stories. Some creators shared content as a natural extension of successful collaboration or to further promote the contest. This extended the brand's exposure organically.

The campaign was complemented by influencer Anita Dudczak, who created a dedicated song referencing the product and its benefits, supported by paid promotion.

Results

127%

Achieved 127% of the set KPIs.

4 mln

4 million views across all materials, with 16,268 saves.

1591% KPI

Three TikTok publications achieved an engagement rate above 10%, with one reaching 1,591% of the intended KPI.

100 tys.

Additional Stories garnered over 100,000 views.

Case Studies

Tymbark Just Plants

Objective

Implementation

Results

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