Objective

Promocja

Build brand awareness for Żubrówka through high-quality, creative video content in the style of Instagram Reels.

Channels: Instagram

Implementation

Kampanię podzieliliśmy na dwa flighty:

Zaangażowaliśmy 30 influencerów z kategorii parenting, lifestyle, dietetyka i zdrowy styl życia, którzy opublikowali łącznie:

Taking into account restrictions related to alcohol promotion, we created a concept that allowed Żubrówka to resonate with young adults who like to stand out and showcase their individuality. We encouraged them to make conscious decisions with the campaign slogan: “WHY? BECAUSE I FEEL LIKE IT!”

The communication was based on Instagram Reels with a vlog-style approach. The content focused on three communication pillars: lifestyle, product, and cocktail recipes. We aimed to capture the fun, wild energy of the new Żubrówka version, with dynamic videos emphasizing the creators' personalities.

Results

Dedicated content

Dedicated video content on Żubrówka’s Instagram, used in paid ads and promotions at the biggest festivals in Poland.

authentic message

Thanks to high-quality, detailed recordings, we achieved an authentic message while maintaining premium aesthetics.

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Case Studies

Żubrówka “Dlaczego? Bo mam ochotę!”

Objective

Implementation

Results

Let’s Create Together