Objective

Promocja

To promote and increase Gen Z awareness of Traficar and carsharing services on TikTok.

Channels: TikTok

Implementation

Kampanię podzieliliśmy na dwa flighty:

Zaangażowaliśmy 30 influencerów z kategorii parenting, lifestyle, dietetyka i zdrowy styl życia, którzy opublikowali łącznie:

Traficar decided to make its mark on TikTok, where competitors had already established a presence. Our strategy: showcase relatable stories of young drivers who rely on Traficar instead of worrying about not having a personal car.

We collaborated with young, popular creators whose humor perfectly aligned with Gen Z. To maximize relatability, we used light, funny formats to present the brand’s cars, promotions, and new services.

Results

20K

The channel gained 20,000 followers and over 445,000 likes.

1,2 mln

Several videos went viral, one surpassing 1.2 million views.

interest

The client reported a significant increase in brand interest and car rentals.

New cities

Leading to service expansion into new cities.

Link to the channel

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Case Studies

Traficar Branded TikTok Channel

Objective

Implementation

Results

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