We entered TikTok with a bang—hot creators, dynamic edits, and a rapid response to trends. Tiger leads the way with top-tier content. The profile was designed to be for young people, about young people, and made by young people.
We crafted a consistent strategy that quickly proved effective. We reposted creators’ videos, published organic in-house content, and edited branded materials boosted through TikTok ads.
We prioritized credibility with this audience—no one understands TikTok like TikTokers. Our creators became ambassadors, guiding our content direction. Tiger traveled the world, hit the slopes, went on all-inclusive vacations—wherever young people go, Tiger followed.
