Promote Centrum products after a rebrand and emphasize their benefits.
Build the brand’s image as a supporter of a healthy lifestyle by promoting values like physical activity, balanced diet, and well-being.
Channels: kampania 360° - Instagram, YouTube, radio, telewizja, materiały POS
We created a year-long strategy involving two brand ambassadors known as authorities in sports and nutrition. We organized a professional photo and video shoot, generating digital and POS-ready visuals.
The ambassadors naturally incorporated Centrum products into their content, inspiring healthy living without overt advertising. The brand accompanied the narrative without being its central focus.
Additional efforts included:
Participation in the DOZ Pharmacy Run, where the ambassador led warm-ups.
Involvement in an internal brand conference to inspire healthy habits.
Radio spots featuring the ambassador and her children, highlighting the family-friendly nature of Centrum.
Authentic publications used across multiple channels including digital, POS, radio, internal webinars for pharmacists, and influencer content.Materials were adapted for digital campaigns and even transformed into a 15-second TV spot that aired during a nationwide campaign in June 2024.
