Polish influencers at a sustainable fashion show during CFW 2024!
Objective
Awareness
Raise awareness and interest around Perwoll's products.
Promotion
Promote Perwoll's new formula with Triple Renewal Technology.
Trust
Build trust and credibility for Perwoll as a brand supporting sustainable fashion.
Kanały: Instagram, TikTok
Implementation
Kampanię podzieliliśmy na dwa flighty:
Zaangażowaliśmy 30 influencerów z kategorii parenting, lifestyle, dietetyka i zdrowy styl życia, którzy opublikowali łącznie:
In 2024, Perwoll launched a new formula for its fabric care products and a new slogan: “Perwoll renews clothes with every wash.” The brand rolled out a unique 3-phase campaign combining online and offline efforts, culminating in a key activation at Copenhagen Fashion Week, where we invited top Polish fashion influencers. The campaign's ambassador was stylist Zofia Kulewicz.
As an official partner of the event, Perwoll hosted a fashion show under the #RethinkNew slogan, promoting the idea of slow fashion. Alongside Polish influencers, we took part in the show, with pieces by designer Victoria Lee showcased on the runway by creators like Dominika Wysocka. We also visited the Perwoll Lab pop-up, where we tested the innovative Perwoll Renew technology firsthand.
Results
Views
The campaign generated 1,198,344 views, 866 comments, and 20,899 reactions.
Brand imege
Strengthened Perwoll’s image as a premium, lifestyle-oriented brand that goes beyond typical detergent communication.
relationships
Built lasting relationships with influencers, boosting the brand’s credibility and positioning it as a sustainable fashion advocate.
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