We aimed to reach a younger target audience, particularly women who follow trends and seek authentic recommendations. The campaign had to effectively differentiate the limited edition products from competitors, highlighting their uniqueness and appeal.
We invited 6 leading influencers from the younger generation to collaborate. They created:
The content seamlessly fit into the creators' daily posts. The influencers demonstrated practical uses of the IT Girl products, inspired by Amelka Szczepaniak’s promotional photoshoot for the collection. They highlighted the unique properties, such as the color-changing blush, allowing viewers to see the product in action, making the message more credible.
The IT Girl collection perfectly aligned with current makeup trends, allowing the creation of authentic, engaging content and building trust in the products. The materials organically attracted attention, ensuring high visibility and engagement.
Veronika Białek, who won the Makeup Influencer of the Year title during the campaign from Wizaż.pl, further boosted the campaign's reach and credibility.
