Nivea

In short

11 creators

lifestyle & travel

9.6M views

of campaign content

173% KPI delivery

set by the client

Industry: beauty / skincare

Products: NIVEA SUN ALPIN

Market: Poland

Objective:

Show that sun protection is not only a summer concern!

Reach channels:

Instagram & TikTok

Scope:

strategy and storytelling concept
creator research and selection
creative PR packages
campaign coordination
reporting with insights and recommendations

The challenge

How do you promote products typically associated with summer during winter? And how do you collaborate with creators so the products naturally appear in their winter trips and social media content? Here is how we approached it.

Execution

We partnered with 11 lifestyle and travel creators who spend their winters actively outdoors or travel to the mountains. Together we developed a content approach that made NIVEA SUN ALPIN SPF50 face cream and SPF30 lip balm naturally fit into their winter routines and storytelling style.`

We focused on:

• storytelling-driven content with product presence from the start
• winter outdoor scenarios that highlight real product use
• natural demonstrations of product application and protection
• beauty shots and product packshots in authentic winter travel contexts

Campaign highlights

@nadjowa

On TikTok the creator shared a personal story about how a sunburn changed her skincare routine and made SPF a daily habit.

120k views, 16M video plays*
31k interactions, including as many as 895 saves!

@klaudiahalejcio

On Instagram the creator showed winter fun in the snow while presenting NIVEA products as her winter essential protecting skin and lips during outdoor activities.

128k views, 892k video playsand almost 5k interactions!

@martidamska

The creator documented a “day in the life on Lofoten”, from a winter hike to outdoor tea moments, naturally integrating NIVEA SUN products into an Arctic adventure.

18k views, 694k video playsand almost 3k interactions!

*Content additionally supported by paid promotion.

PR packages

To amplify the campaign we prepared 120 PR packages featuring NIVEA SUN ALPIN SPF50 face cream and a winter outdoor set including a thermal bottle and winter tea.
The products were packed in a box filled with loose snow. A detail that practically invited creators to show the gift in their social media content.
As a result, dozens of organic posts featuring the PR packages appeared online!

Results

9.7M views

across campaign content

115K likes

1,084 comments

from audiences

173% KPI achievement

on organic materials

The campaign proved that sun protection is not just a summer habit. NIVEA SUN ALPIN products work equally well during mountain trips and everyday outdoor winter activities.

Case Studies

NIVEA SUN ALPIN

In short

The challenge

Execution

Results

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