Objective

Promocja

Build awareness of NIVEA Sun Alpin 50 and SPF30 lip balm as ideal sun and wind protection products, even during winter.

Channels: Instagram i TikTok

Implementation

Kampanię podzieliliśmy na dwa flighty:

Zaangażowaliśmy 30 influencerów z kategorii parenting, lifestyle, dietetyka i zdrowy styl życia, którzy opublikowali łącznie:

We used storytelling to show how the products work well for both winter travel activities and everyday urban life. The campaign involved 11 high-reach influencers in travel, lifestyle, and beauty.

We developed a communication strategy focused on winter activities where NIVEA products are essential. We also delivered the products to two creators before their trips to Patagonia and the Lofoten Islands.

To strengthen the campaign, we sent PR packages to 129 creators, ensuring the packages were eco-friendly and aligned with the brand. Each package included NIVEA sunscreen, instructions, and a stylish outdoor winter kit—a thermos with winter tea—along with biodegradable artificial snow.

Results

173%

173% of KPI.

2 mln

115,000 likes and over 2 million views on publications.

Over 2,000 saved posts.

51% KPI

PR packages sent to 129 influencers, resulting in 52% of the KPI with 66 Instagram Stories posts and 2 TikToks.

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Case Studies

NIVEA SUN ALPIN

Objective

Implementation

Results

Let’s Create Together