Łowicz USA

Objective

YouTube

5 product placements at the beginning of YouTube episodes (“This episode is sponsored by…”)

Episode

1 product placement in a recipe for Elvis' famous peanut butter and blackcurrant jam sandwich, filmed outside the Friends apartment building

Instagram

1 Instagram carousel post from the USA

Story

1 Instagram story tile showing behind-the-scenes sandwich prep

Kanały: Instagram, TikTok, YouTube

Implementation

Kampanię podzieliliśmy na dwa flighty:

I (Instagram, TikTok, YouTube) Our communication strategy introduced audiences to this new product and highlighted its key benefits. We focused on generating reach and showcasing how the drink can be used in the kitchen by creating a recipe base with influencers.

II (Instagram, TikTok) To support recipe creation, we sent out PR packages with the product. We also launched an Instagram contest that combined creative recipes with product promotion.

Zaangażowaliśmy 30 influencerów z kategorii parenting, lifestyle, dietetyka i zdrowy styl życia, którzy opublikowali łącznie:

15  reels

15  TikToks

15  InstaStories

2  YT Short

We additionally gained 3 bonus TikToks, one Instagram Reel, and around 15 Instagram Stories. Some creators posted follow-up content as a natural extension of the collaboration or to further promote the contest. As a result, brand exposure received an organic boost in the eyes of the audience.

Dopełnieniem kampanii było stworzenie przez influencerkę Anitę Dudczak dedykowanej piosenki nawiązującej do produktu i jego benefitów, którą wsparliśmy płatną promocją.

The campaign was topped off with a dedicated song created by influencer Anita Dudczak, inspired by the product and its benefits. We supported the release with paid promotion.

Episode list:

Results

589k

589,331 total organic views

175k

175,900 on YouTube

412k

413,431 across Instagram/TikTok

23k

23,222 likes

456

456 comments

The videos were enthusiastically received, thanks to the creator’s originality and engaging storytelling. We expanded the campaign to include TikTok, YouTube Shorts, and Instagram Reels. Content from the U.S. continued to gain traction even after the campaign ended, and the YouTube episodes have the potential for long-term relevance. Positive feedback confirmed that audiences value brands that support dreams and help bring them to life—contributing to Łowicz’s growing love brand status.

Case Studies

Łowicz Takes on the USA!

Objective

Implementation

Results

Let’s Create Together