To raise awareness of the unveiling of Poland’s largest mural, located at the Maspex production facility in Łowicz.
We selected four creative influencers (@ewa.masterchef, @nataliasisik, @pasiek_official, and @wiedzabezuzyteczna), whose content focuses on facts, food, and cultural tidbits. Their task was to publish content featuring the mural (as news stories) or event coverage (with a culinary twist). They informed followers about the over 3,500 m² mural, painted with special pollution-absorbing paint! Each creator shared the story in their unique style. This diversity helped us reach a broad audience and spark interest in the event and Łowicz tomatoes.
We also supported the promotional event for the new Maspex production line by organizing a cooking experience for special guests. Under the expert eye of Ewa Szczęsna, we created unique dishes using Łowicz tomatoes. Our video team produced a photo-video recap for the grand opening. In addition, we created a timelapse video of the mural creation and a dedicated photoshoot.
The mural aroused extraordinary interest among recipients and creators, and the final effect was impressive!
