Objective

Promote the new limited edition of Łowicz Extra Sour Jams.
Increase product awareness, strengthen brand leadership, attract a younger target audience, and create unique, engaging content that would set the brand apart from its competitors.

Channels:

TikTok, Instagram, YouTube, Facebook,
Spotify, where a dedicated song "Kwaśny Smak" was released.
Collaboration with Mr. Pancake network, serving a special menu inspired by Łowicz jams.

Implementation

Kampanię podzieliliśmy na dwa flighty:

Zaangażowaliśmy 30 influencerów z kategorii parenting, lifestyle, dietetyka i zdrowy styl życia, którzy opublikowali łącznie:

We worked with 17 influencers from different categories, such as food, lifestyle, and comedy, who created authentic, creative content.

We also introduced a themed menu at Mr. Pancake, featuring special dishes with Łowicz jams, promoted on social media.

A dedicated song and music video—“Kwaśny Smak,” created by singer Saszan and producer Francis—was available on Spotify and YouTube.

Creative packages were sent to influencers, containing products, merchandise, and a set to recreate Mr. Pancake’s menu. This package was carefully designed to align with the brand and featured eco-friendly solutions, such as biodegradable artificial snow.

Results

206%

206% of KPI.

14 mln

14 918 203 total views across all publications.

7 mln

7 079 296 organic views and 7 838 907 paid.

630K

630,558 likes and 10,788 comments.

140K

The song "Kwaśny Smak" reached nearly 140,000 listens on Spotify and made it to popular playlists on the day of release.

Lovebrand

Strengthened Łowicz’s brand image as a lovebrand.

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Case Studies

Łowicz Extra Sour Jams

Objective

Implementation

Results

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