To rejuvenate Lancerto’s target audience and reach new consumers with the brand’s offering.
Lancerto is a premium Polish suit brand that primarily targeted older audiences. In 2021, they decided to modernize their image. We recommended a bold move—launching communication on TikTok. We created the most stylish profile on Polish TikTok, showing young people that the brand understands trends and their sense of humor.
Relying on current trends and light-hearted humor, we showcased Lancerto’s offering in contexts relevant to Gen Z: proms, final exams, university sessions, and dates. Simple, fun videos demonstrated that elegance can also be accessible. We collaborated with popular creators like Prawo Marcina and well-known personalities such as the Polish national football team coach Michał Probierz.
We built a TikTok presence that resonated with younger audiences and now has 30,000 followers. Within three months, the client noticed a rise in young customers visiting brick-and-mortar stores inspired by TikTok. Viral reach and strong engagement proved we understand Gen Z, and Lancerto became a symbol of modern style for every occasion.
Link to the channel
