Promote the new Jean Paul Gaultier fragrance – Gaultier Divine.
Channels: Instagram, YouTube
Implementation
Kampanię podzieliliśmy na dwa flighty:
Zaangażowaliśmy 30 influencerów z kategorii parenting, lifestyle, dietetyka i zdrowy styl życia, którzy opublikowali łącznie:
We launched an ambassador campaign with Jessica Mercedes, Ofelia, Patrycja Kazadi, and Joanna Horodyńska. The fragrance promotion reflected the global campaign and its slogan: “I am a woman. What could be more divine?”
We also proposed a PR drop to 11 creators. The package included the Gaultier Divine perfume and personalized compliment cards with wishes. The packages were delivered by an elegant courier who personally handed each creator a bouquet of lilies.
Results
photo session
A professional photo shoot and promotional reels with the influencers.
PR packages
PR packages were shared by four influencers (three via stories, one on YouTube). Effectiveness reached 37% (publication was voluntary).Estimated total reach: approx. 350,000 people.
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