Case Studies

ING Bank Śląski Branded TikTok Channel

A bank that became a love brand.

Objective

Promocja
To create a channel that speaks Gen Z's language (ages 18–24) and position ING Bank Śląski as an aspirational love brand that’s in touch with TikTok trends.
Channels: TikTok

Implementation

Kampanię podzieliliśmy na dwa flighty:
Zaangażowaliśmy 30 influencerów z kategorii parenting, lifestyle, dietetyka i zdrowy styl życia, którzy opublikowali łącznie:
We combined financial education with humor and entertainment to connect with Gen Z. We showed that managing money can be simple, relatable, and fun—without being dull, but always meaningful. We created content in three main areas: lifestyle, financial education, and employer branding—always tapping into TikTok trends that resonate with young viewers.
Our efforts included:
Ongoing collaboration with micro-influencers and actors who became the faces of ING, matching Gen Z’s vibe.
Organizing shoots, crafting creative scripts, and producing short-form videos tailored for TikTok—merging popular formats with brand messaging.

Results

88k
Nearly 88,000 followers
Brand image
Strengthened ING’s image as both an educator and a trend-savvy brand
Position
Positioned ING as an influencer among banks
engagement
Boosted ad engagement through platform-native content
target groups
Expanded content to new target groups and YouTube campaigns
Content
Extension for advertising content for YouTube.
Link to the channel

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