We combined financial education with humor and entertainment to connect with Gen Z. We showed that managing money can be simple, relatable, and fun—without being dull, but always meaningful. We created content in three main areas: lifestyle, financial education, and employer branding—always tapping into TikTok trends that resonate with young viewers.
Our efforts included:
Ongoing collaboration with micro-influencers and actors who became the faces of ING, matching Gen Z’s vibe.
Organizing shoots, crafting creative scripts, and producing short-form videos tailored for TikTok—merging popular formats with brand messaging.