8 creators across different niches
return on investment (ROI)
Industry: HoReCa
Service: premium accommodation
Market: Poland
To build awareness of Hotel Elements during the summer season among Polish audiences through storytelling about active leisure combined with comfort and high quality service, and then convert that brand image into bookings using a dedicated discount code.
Strategy and creative concept
Research and creator selection
Campaign coordination
Final report with insights and recommendations
How do you naturally communicate a premium service without sounding overtly promotional, while reaching families with children, couples and singles from Poland and turning brand image into actual bookings?
We collaborated with creators from different worlds: parenting, lifestyle, travel and outdoor. Each of them naturally showcased their stay at Hotel Elements, from arrival and mountain activities to spa relaxation, restaurant experiences and breathtaking views.
@styloly
Aleksandra created a story about her stay at Hotel Elements, highlighting everything the hotel offers, from activities with children to spa relaxation and culinary experiences.
@julietteinwonderland
Julia presented a family trip to Hotel Elements in a warm, feminine and natural way. Her content combined a cozy atmosphere with light storytelling and the calm of a truly relaxing getaway.
@wszczytowejformie
Tomek showed Hotel Elements as a perfect base for a single traveler focused on mountain adventures, with comfortable facilities for recovery after a day on the trail.
@ann.sadowska
Ania positioned Hotel Elements as a destination for two. She highlighted mountain activities, the spa, outstanding cuisine and the romantic atmosphere that makes you want to come back.
8 carefully selected and precisely briefed creators
2.8M total Instagram video views*
*Total video views on Instagram, including Stories and Reels, organic and paid combined.
The content generated a wave of positive reactions. Comments were filled with admiration for the views, interiors and hotel amenities. Families emphasized that it is a perfect place for both adults and children. Audiences asked about the discount code, pricing and available attractions. There were also comments highlighting that it is a premium option, but absolutely worth the price.
„Working with DDOB on an influencer marketing campaign for our hotel in Tatranská Lomnica proved to be a great success. From the very beginning, the team understood our needs perfectly and was able to translate them into creative and effective communication. Thanks to the right selection of creators, we reached new groups of guests – people from Poland who value active leisure and a pleasant time – while maintaining the authentic, premium character of the brand. The campaign yielded excellent results, both in terms of reach and number of bookings. I highly recommend working with this agency!”
Kamil Vacek
Co-Founder Hotel Elements
