Case Studies

Glo: Event Uncompromised Kitchen

Cooking together with Glo and Magda Gessler!

Objective

Promocja
A special brand event organized by Glo, during which the brand’s hostesses sold Glo devices and consumables.

Implementation

Kampanię podzieliliśmy na dwa flighty:
Zaangażowaliśmy 30 influencerów z kategorii parenting, lifestyle, dietetyka i zdrowy styl życia, którzy opublikowali łącznie:
The event took place at the Dzień i Noc restaurant in Warsaw's Hala Mirowska. We invited influencers and industry figures to cook together under the guidance of Poland’s undisputed culinary queen – Magda Gessler, the special guest of the evening. The event was hosted by DDOB team member Amadeusz Marciniak. We involved six top influencers: Jessica Mercedes, Jakob Kosel, Oleksandra Szepczyńska (@porcjafrytek), Patrycja Kazadi, Maksymilian Mazurek (@maxxmazurek), and Ola Korytowska (@olakori).

Results

The restaurant was packed, and the event was met with an overwhelmingly positive response. Influencers posted Instagram Stories from the event, generating considerable buzz around the brand. Their content amassed a total of 1.5 million views, while the event generated over 4 million views on Instagram.

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