Case Studies

GLO “Oświeceni Hedoniści”

A podcast series featuring celebrities, sponsored by GLO.

Objective

Promocja
Create a brand-new podcast series about life, hedonism, and breaking boundaries, sponsored by GLO.
Channels: Website, YouTube, Vimeo, Spotify, Speaker

Implementation

Kampanię podzieliliśmy na dwa flighty:
Zaangażowaliśmy 30 influencerów z kategorii parenting, lifestyle, dietetyka i zdrowy styl życia, którzy opublikowali łącznie:
We wanted to explore the idea of enlightened hedonism from various perspectives. This led to the concept of a podcast series sponsored by GLO, where we discussed joy, self-expression, and overcoming limits.

We developed a complete promotional setup for the “Enlightened Hedonists” podcast, including a dedicated website, YouTube and Vimeo channels, and top streaming platforms like Spotify and Speaker.
The podcast featured conversations with celebrities, musicians, actors, designers, and influencers, hosted by major Polish stars like Klaudia Halejcio, Patrycja Kazadi, Mishon, Maja Sablewska, Agnieszka Woźniak-Starak, and Gabi Drzewiecka.

Results

3
seasons of “Oświeconych Hedonistów"
82
episodes
46
invited guests
496
social media posts from hosts and guests
104
independent media publications with estimated 5,924,122 views from external media
21 mln
total reach: 21,607,310 views

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