Industry: Beauty
Brands:Yoskine, Cashmere, Perfecta, Hada Labo Tokyo
Market: Poland
Channels: Instagram, TikTok
Build awareness of products from Yoskine, Cashmere, Perfecta and Hada Labo Tokyo and generate interest in their ranges by naturally integrating them into creators’ everyday stories.
Research and selection of beauty and lifestyle creators, as well as expert profiles, aligned with each brand’s identity and campaign themes
Coordination of the production and publication of Instagram Reels, TikTok videos and Stories
Product education through application demonstrations, ingredient explanations and creator recommendations
Communication of product availability and promotions at Rossmann
Paid amplification to extend content reachAnalysis of results and audience responses, with recommendations for future activities
How do you translate the distinct identities and communication objectives of DAX Cosmetics’ brands into content that fits creators’ styles and their communities’ needs?
From January to June 2026, we delivered eight major beauty campaigns for DAX Cosmetics on Instagram and TikTok. Each campaign received paid support. These activities effectively supported the top of the marketing funnel by introducing audiences to the products and their uses, while encouraging them to explore the ranges further.
The stories shared by the 46 participating creators gave the products engaging contexts rooted in each brand’s DNA.
Getting ready to go out opened up conversations about makeup, a quiet evening provided space to share a skincare ritual, and an active day spent travelling offered an opportunity to showcase SPF products.
We preserved each brand’s identity while drawing on the language, aesthetics and storytelling style natural to each creator. This shaped how audiences discovered the products: from a story that captured their attention to a product they could see themselves using.
#1 Yoskine Onsen Yoga Body Shape and Zen Lift skincare rituals inspired by yoga, Zen and mindfulness.
413K+ organic and paid views
560+ likes, comments and save
102% of KPI achieved
477K+ organic and paid views,
1,100+ likes, comments and saves
118% of KPI achieved
#2 Cashmere Make-up Blur Maxi Cover in GRWM content showcasing coverage, a smoother-looking complexion and ease of application.
572K+ organic and paid views
1,250+ likes, comments and saves
117% of KPI achieved
#3 Yoskine Longevity in everyday skincare rituals as an investment in the skin’s future.
600K+ organic and paid views
1,000+ likes, comments and saves
101% of KPI achieved
#4 Yoskine Youth Sensei and beauty creators bring together Japanese skincare rituals and education about ingredients and their benefits.
303K+ organic and paid views
180+ likes, comments and saves
6,641 Stories views
#5 Perfecta Fenomen C recommended by beauty creators and well-known personalities.
357K+ organic and paid views
360+ likes, comments and saves
2,424 Stories views
#6 Hada Labo Tokyo Hyalu Renew range, with the lotion taking centre stage. A four-step Japanese hydration ritual and the “Mochi-Mochi” effect.
556K+ organic and paid views
3,962 likes, comments and saves
21,518 Stories views
510K+ organic and paid views
687 likes, comments and saves
3,302 Stories views
#7 Cashmere Daily Defence duo combines makeup, skincare and SPF protection. Creators showcase the results and encourage audiences to shop at Rossmann!
104K+ organic and paid views
1,000+ likes, comments and saves
10% engagement rate
#8 Hada Labo Tokyo Hyalu Protect accompanies creators on their adventures and travels. Plus a special offer at Rossmann
480K+ organic and paid views
1,450 likes, comments and saves
15,681 Stories views
Total views across eight campaigns for DAX Cosmetics brands
Total content views without paid promotion
A Japanese skincare ritual in the Hada Labo Tokyo Hyalu Renew campaign
Audience responses to content in the Hada Labo Tokyo Hyalu Renew campaign
SPF on the go in the Hada Labo Tokyo Hyalu Protect campaign
Saves of content showcasing the combination of makeup, skincare and SPF protection
“Sales begin long before a customer reaches the cosmetics shelf. First, they need to discover the product and see something in it that captures their attention and meets their needs. Alongside a range of other activities, influencer partnerships help us achieve this, with support from DDOB. Through creators, consumers can get to know our products better and see how they perform in everyday use. This builds interest and makes shoppers more likely to choose our brand when they reach the shelf.”
Monika Gnatowicz,
Communication Manager DAX Cosmetics
Several campaigns are still underway, with more planned for the rest of the year. We’ll be updating this case study with more campaigns and results from the second half of 2026!
