Objective

Promocja

To make owning a Clipper lighter trendy among young people, strengthen Clipper’s love brand status with Gen Z, and boost awareness of the brand’s unique RTBs.

Channels: TikTok

Implementation

Kampanię podzieliliśmy na dwa flighty:

Zaangażowaliśmy 30 influencerów z kategorii parenting, lifestyle, dietetyka i zdrowy styl życia, którzy opublikowali łącznie:

Key actions:

Creator partnerships:

We collaborated with influencers who became the faces of Clipper’s profile, creating funny and trendy content that won over audiences.

Custom soundtrack:

We co-created a unique beat using Clipper lighters with influencer Czasin, showcasing the brand’s creativity.

Highlighting USPs:

We showcased the lighters’ features through fun and engaging tips aligned with TikTok trends.

Viral content:

One of the first videos hit nearly 1 million views in the first month. Limited editions drew huge interest from the audience.

Over two years, we built a TikTok presence that showed young audiences Clipper understands their world and speaks their language. We presented Clipper’s unique features through creative, unconventional tips and trends, driving strong engagement on the platform.

Results

40k

Built a 40,000-strong TikTok community

1 mln

Our videos have gained over 1,000,000 likes.

Engaged

Fans started creating dedicated accounts and user-generated content with Clipper products

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Case Studies

Clipper Branded TikTok Channel

Objective

Implementation

Results

Let’s Create Together