Carpatree

In short

12 ambassadors

in fitness & lifestyle across social media

17M video views

generated organically (no paid support)

+120% increase in brand awareness

within the target group year over year

320% ROI

rom influencer marketing

Industry: fashion / fitness

Product: Carpatree

Market: Poland

Objective:

To build strong brand awareness among Gen Z and Millennial women, strengthen Carpatree’s positioning as a modern fitness brand for active women, expand an ambassador program that supports sales, and create a consistent communication style clearly defining the brand’s identity and values.

Channels:

Instagram, TikTok, YouTube, Facebook

Scope:

long-term influencer marketing strategy
creator research and precise selection
ambassador program development
integration with paid media (Facebook & TikTok)
content optimization and communication consistency
analytics and monitoring (Traackr)
reporting and recommendations

The challenge

How to structure and scale influencer marketing for a fast-growing brand so that it not only builds awareness within the target group, but also effectively drives sales? See how we did it!

Execution

We designed a long-term influencer marketing strategy built around three key funnel stages: awareness, credibility, and conversion.

We partnered with both top-tier creators with large reach and fitness experts who bring strong credibility within their communities. Our focus was to:

• build broad brand awareness through high-reach creators
• strengthen credibility through fitness experts
• tcreate consistent, aesthetic content defining the brand’s DNA
• leverage Stories as a key sales driver (discount codes, fast traffic)
• connect influencer marketing with performance campaigns

Example content

#1 AWARENESS

Collaborations with high-reach creators delivering strong visibility and scale.

@ljuliazugaj

1.36M views, 25.9K engagements, including 2.2K saves

@kasiabielecka_

71K reach, 169K video views and 110 comments

@monikakolakowska

409K views, 11K likes and 690 comments

#2 CREDIBILITY

Collaborations with fitness and sports experts, often niche but highly trusted by their audiences.

@iguska06

800K video views, 8K engagements including 500+ saves

@trenerbabeczek

36K reach, 111K video views and 500+ engagements

@nataliaczajkowska

36K video views and 200+ engagements

#3 CONVERSION

Reels, TikTok and YouTube content built reach and delivered long-term visibility, but it was mainly ephemeral formats, especially Stories, that closed the loop by using discount codes and driving direct traffic to e-commerce.

@juliazugaj

We generated nearly 120K views with Julia, effectively translating them into traffic and store visits through a direct purchase link.

@osiugonoh

We generated close to 25K views with Osi, maintaining a strong balance between credibility and a clear call to action.

Results

17M

organic video views

+120%

brand awareness growth YoY

320%

ROI

average engagement rate at

hundreds of content assets reused in performance campaigns

Thanks to a well-structured influencer marketing strategy, we built a consistent communication ecosystem that simultaneously strengthened brand perception and drove sales.

“Working with the agency on comprehensive influencer marketing activities for Carpatree in 2024 became a key element of our growth strategy. The team quickly understood our goals and helped us develop a coherent and effective direction for the brand’s development. Thanks to the excellent match between creators and our products, as well as very efficient coordination, we significantly improved the quality of published content and increased the efficiency of our marketing budget. We particularly appreciate the agency’s close collaboration with our performance team, which allowed campaigns to be optimised continuously. The results were not only impressive reach and stronger brand credibility, but also increased traffic to our store and higher sales. We confidently recommend DDOB as a professional and reliable business partner.”

Paweł Koszyk

CEO Carpatree

Do you want influencer marketing to drive sales, not just reach?

Dziękujemy za kontakt! Odezwiemy się do Ciebie tak szybko jak jest to możliwe.

Ups, podane dane się nie zgadzają.

Let’s talk