To launch the new AA Yoummy cosmetics line – generate reach within the target group, build product awareness, and highlight benefits. Create content that stands out on social media and reflects the brand’s personality.
Channels: Instagram i TikTok
Implementation
Kampanię podzieliliśmy na dwa flighty:
Zaangażowaliśmy 30 influencerów z kategorii parenting, lifestyle, dietetyka i zdrowy styl życia, którzy opublikowali łącznie:
We invited two influencer friends (Inchidris and Fog in the Garden) with different looks and energies to emphasize the brand's inclusivity.
We organized a unique photo shoot resulting in vibrant, appetizing video and photo content that showcased the brand’s character. The influencers brought an incredible vibe and energy to the recordings, resulting in dynamic and colorful materials.
Results
The shoot produced three video clips and six images, which were very well received.
171%
171% of KPI
4 reels
4 tiktok
reels reposts
4 stories
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